Welcome to the sophisticated world of greenwashing.
From outright climate denial to tactics of delay, the status quo is rapidly responding to the eco-crisis—just not in the way we need it to. Rather than throw money at an energy transition, tackle runaway capitalism and tax polluters, Big Oil and governments alike are muddying the waters of discourse to eke out every last drop of fossil fuel.
Ketan Joshi joins me to explain how this happened. A climate researcher and communications consultant, Ketan is one of the most astute guardians of our future, prolifically revealing greenwashing tactics used to dupe the public by private and state institutions. In this episode, he reveals these and the actions that the fossil fuel industry took to delay national energy transitions, the link between wealth, power and influence, and the root of the inequitable distribution of resources. Here’s the paper Ketan references throughout.
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