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Richard Bergson's avatar

It might be my limited experience but it seems rare to find someone with that energy and business acumen coupled with an integrity that allows for such outer awareness and inner reflection. It is heartening to know that such people exist and I can't help but think that he and his circle will achieve change one way or another.

On the cheese front, we have been experimenting with non-dairy cheese for a while but with little success. The processed element always seems to predominate. We did come across a small producer who made a brilliant blue cheese but sadly they went big and the cheese went bad. Sorry I never came across Brad's products.

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Mark Milne's avatar

Brad underlines one of the reasons why our chosen path of fighting this with market forces will fail: as long as investors are required for new businesses to get off the ground and be viable, they will have to compete against others. Those firms wanting to do the right thing, and that are not focused on their bottom line, will find it very difficult to be as attractive to investors. My experience in the world of professional investors is that almost nobody, in the end, is willing to choose the less profitable option.

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rupert newton's avatar

Interesting chat, it would be great to hear a whole episode on the business plan/costs/revenues/ fundraising, specifics of finances, the difference between early investors and the later institutional VCs.

The fact is were going to have money, markets, banks and investors but the issue is the current accounting system.

“True accounting means changing our financial systems to account for how our societies interact with Earth. It means internalizing the damages to Earth done by governments and corporations, and reflecting those damages on all standard financial reports.”*

In practice, producing dairy cheese would become more expensive, producing vegan cheese would become competitively cheaper.

Advocates need to explain how this would work in everyday business practice, then there are the daunting legislative/regulatory hurdles.

But my sense is ‘anti-capitalists’ don’t want to reform capital because at heart it’s a self-sustaining protest movement.

* https://www.terraformation.com/blog/bringing-gaap-down-to-earth?utm_source=Edie&utm_medium=partner_content&utm_campaign=Who_Will_Speak_For_The_Trees

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